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Capability 03 of 06

Development advisory

Feasibility, product strategy and project structuring — the questions a developer asks before committing.

Most projects that fail were decided badly rather than drawn badly. The brief arrived already wrong: the wrong product for that plot, the wrong phasing for that capital, a yield assumed rather than tested.

Being architect and developer in one head changes what gets asked. What does this cost to run, not just to build. Who operates it in year ten. What happens to the ground floor if the anchor tenant leaves. Those are drawing decisions and money decisions at the same time, and separating them is where the loss usually comes from.

This work does not include promising a return. Risk can be reduced by assembling a project properly; anyone guaranteeing yield is selling something else.

ARTIFEX Resort — the practice as its own client
HBR multifunctional complex — mixed use on one plot French House — 16 apartments, delivered in 12 months

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